This part is about positioning. Brand Positioning is the connection between the promise you make and the expectation of your audience. Positioning is understanding who your ideal client is and how you choose to differ from your competition. Your position […]
Branding on a Shoestring – Part 6/10
OK, let’s talk about the ultimate goal: getting clients. It’s important, right? After all, that’s why you’re branding. So, your ideal client is someone you know you can help. When you discover your ideal client, it becomes easy to start […]
Branding on a Shoestring – Part 5/10
Now is the time to know about the foundation of a brand. It comprises brand values. Your brand values are beliefs, principles and guidelines you consider worthwhile or desirable. Knowing your core brand values will help you make decisions, plan […]
Branding on a Shoestring – Part 4/10
Today’s newsletter is about brand perception. Know how you want your brand to be perceived. It is the first step in finding clarity in your brand strategy. You can then develop your path to achieving your goals. Paying attention to […]
Are No-Code tools the right choice for you?
Hey, Today is the day when I share the articles I liked last week. So, taking a break from the “Branding on a Shoestring” series. But first, let me tell you something about the No-code tools. Many no-code tools are […]
Branding on a Shoestring – Part 3/10
Now, let’s talk about how to create a brand for yourself. First, stop messing with your logo and website. The best way is to get out where your potential clients are. Hang out and interact with them. Get to know […]
Branding on a Shoestring – Part 2/10
OK, believe it or not, you already have a brand. People have an image of you in their mind depending on your past actions. And your goal, as a brand, is to ensure it’s a positive one. So, you must […]
Branding on a Shoestring – Part 1/10
Let’s begin with the concept of brand. So what is a brand? It is the set of ideas you represent in the minds of others. It is the promises you make and strive to keep. Your brand = your reputation […]
A summary of the books by Austin Kleon
[Disclosure: Bear in mind that some links in this post are affiliate links and when you go through them and make a purchase, I will earn a commission.] This January (in 2021), I read (tbh binge-read) the three books of […]
How I Created My First UX Writing Portfolio Piece?
You can’t get a project without samples, and you can’t get a sample without ever working on projects. Ahhh, the deadlock… which needn’t be. You can create your samples instead of relying on clients or their projects. Want to have […]